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Byblos is the name of a town in Lebanon and the name of a famous hotel in St. Tropez. Some time ago I discovered their old logo in an old French magazine, just 5 by 3 centimeters small without any text, address, telephone number not even a picture. They did not need that, that's how famous the hotel and its old logo was. Well they abandoned their identity when the place was sold to a big chain ? I think. But the logotype, just those five letters inspired me to this new font. I evokes times past and has a little Bauhaus in it as well as a really modern touch, all depends on the way you use it.